MCL - Mactavish Consulting Limited Ltd.
 

Flower Fragrance Assessment
Creative Botanicals International Ltd

 

MCL has established Creative Botanicals International Ltd. (CBI) to focus on our unique approach for sensory assessment of fragrant flowers and natural perfumes.  CBI makes available to you a world class, leading creative perfumer.

CBI offers a unique service to the cut flower and pot plant industry: helping to improve the development and marketing of plants and flowers with fragrance.
At CBI, we have the:
Dr Mactavish smelling a lilly
 
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Fragrance
 
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  • Expert understanding of how fragrance is produced and can be maintained, &

  • Ability to find creative, customised ways for you to use fragrance effectively in PR.

This will help you to promote fragrant plants and flowers more effectively, and will translate into a real and profitable market advantage.  We are a small, specialized team and we can assist you in a timely and cost effective way.

We have worked with large and small companies, with producers, processors and retailers on diverse issues.  Some recent examples include:

  • Describing the fragrance characteristics of roses, perfumed pinks, scented narcissi, lilies and aromatic foliage for use in promotional materials.

  • Linking specific flower fragrances with mood for PR for various PR agencies.

What Carole Stewart, Hammond PR, London said about us: [CBI staff] provided the focal point for two media events arranged to promote the profile of Isles of Scilly Scented Narcissi.  Their informative presentations and their ability to communicate complex issues to consumer media - both broadcast and print - was enormously helpful in encouraging positive coverage for our client from the media.’